I am Lead Designer and UX Specialist with over 20 years of experience shaping high-impact digital services, design systems, and omnichannel brand experiences. My background bridges small designs tasks, large-scale corporate IT transformations, multi-year digital product stewardship, and complex service architecture across different business sectors.
Throughout my career—leading design efforts for brands like Fennia, Ilmarinen, Volvo Cars, and Volkswagen—I have operated at the intersection of business strategy, visual direction, and digital service execution. Whether establishing cross-functional design system governance, co-leading complex portal transformations, or translating complex logic into intuitive user interfaces, my focus is always on creating clear, engaging, and scalable customer experiences.
Having worked within agile squads alongside product owners, content designers, business analysts, and engineering teams, I aim for an honest, transparent and easy going working environment and to facilitate the team to find the right solutions instead of doing everything by myself. I have experience of bringing diverse stakeholders together, facilitating global-to-local brand adaptations, and establishing visual and UX frameworks that elevate brand trust across all customer touchpoints. I have the ability to look at the big picture while not forgetting about the pixel details of the execution level.
Selected Clients
