Client:
Finnair Cargo
2016-2017
Projects:
Various print adverts
Various digital display adverts
Newsletter template
finnaircargo.com homepage
The Project
I worked with Finnair Cargo in several different engagements from it’s global B2B digital and marketing touchpoints. The scope included redesigning the finnaircargo.com homepage, creating standardized customer communication templates, and executing print and digital adverts for an international enterprise audience.
My Role
As Art Director and UX Designer, I worked on the visual and experience improvements on design Finnair Cargo’s digital channels and created needed marketing materials.
- Homepage UX & Brand Alignment: Redesigned the finnaircargo.com homepage to deliver a clearer user experience and align the cargo portal’s look and feel with Finnair’s premium global brand identity.
- B2B Display & Print Campaigns: Concepted and designed targeted digital display ads, international print advertisements, and event display collateral tailored to B2B logistics stakeholders.
- Customer Communications: Designed standardized email newsletter templates to streamline ongoing client communications and maintain visual consistency across international markets.
The Client
Finnair Cargo is the largest air freight carrier in the Nordic region, specializing in high-quality air cargo services and belly-cargo logistics connecting Europe and Asia.
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