Client:
Volkswagen Finland
2015-2017
Projects:
Various print advertising campaigns.
Digital campaign design: display ads and campaign pages.
Website user experience design: site structure, content and visual design.
Leading several website renewals for volkswagen.fi, also changing from a publishing platform to another.
Social media content design and management.
Role:
UX Designer
Art Director
Concept designer
Content Manager
Social Media manager
The Project
Working with Volkswagen Finland our agency’s focus was to design marketing campaigns and manage the brand’s digital presence, adapting global web platforms for the local market, and supporting sales and after-sales marketing efforts. The work encompassed continuous digital content management, social media operations, and leading two major digital overhauls for volkswagen.fi to align with global platform updates.
My Role
I was responsible for the digital experience while supporting the team’s Art Director on selected marketing campaign designs and executions, working together also with our 3D and video production team.
- Digital Product Leadership & Global Alignment: Led two major site overhauls for volkswagen.fi, defining local site architecture and content structure. Collaborated directly with Volkswagen’s overseas global teams through international workshops to align local user experiences with global platform standards.
- Content Management & UX Operations: Managed ongoing content strategy, visual layout updates, and localized user experience optimizations across volkswagen.fi to maintain brand alignment and operational accuracy.
- Social Media Operations: Created and managed content for Volkswagen Finland’s local social media channels, tailoring visual assets for the local market.
- Campaign & Print design: I designed and produced selected omnichannel advertising campaigns for car sales, after-sales, and customer communications.
Why It Matters
Maintaining a market leader’s digital ecosystem requires balancing global corporate standards with seamless local usability. Leading website structure overhauls in an international corporate environment demonstrates strong UX architecture skills, cross-border stakeholder coordination, and the ability to manage complex digital platforms at scale.
The client
Volkswagen was at the time the most sold car brand in Finland, with roughly 11 % market share of the sold cars.
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