Volkswagen

 

Client:
Volkswagen
2015-2017

Projects:
Various print advertising campaigns.
Digital campaign design: display ads and campaign pages.
Website user experience design: site structure, content and visual design.
Leading several website renewals for volkswagen.fi, also changing from a publishing platform to another.
Social media content design and management.

Role:
UX Designer
Art Director
Concept designer
Content Manager
Social Media manager

Volkswagen was the most sold car brand, and at the time I worked with the brand, had roughly 11 % market share of the sold cars in Finland.

I was part of the marketing team and content team, and my task was to design concepts and create various print and online campaigns for car sales, after sales and customer communications. My teams were also continuously working with the positioning of the Volkswagen brand’s global marketing communications to suit the the local customer audience in Finland.

It was my responsibility to design and update content to volkswagen.fi website. I was in lead of 2 renewals of the site and created the site structure and local content aligned with the global content and platform. The renewals included workshops locally and abroad, communicating with Volkswagen staff and associates located overseas.

I created and managed content for the social media channels for Volkswagen Finland.

 

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